{"title":"Primers","description":"\u003cp\u003eThe right primer saves a coat and a callback. \u003ca href=\"\/en-us\/products\/supergrip-primer-10kg\"\u003eSupergrip Primer\u003c\/a\u003e is roller applied to give dot-and-dab (adhesive-set drywall) adhesive something proper to grip. \u003ca href=\"\/en-us\/products\/lime-prime-10kg\"\u003eLime Prime\u003c\/a\u003e preps lime-based backgrounds so follow-on coatings bond as they should, and \u003ca href=\"\/en-us\/products\/render-primer-im\"\u003ePrimer I.M\u003c\/a\u003e is the multi-use option for everything in between — spray or roller applied from a 10kg pail. Sort the substrate first and our membranes will do the rest.\u003c\/p\u003e\n\u003cdiv style=\"border-top:2px solid #b5985a;margin-top:28px;padding-top:18px;\"\u003e\n\u003ch2 style=\"color:#4a1a6e;\"\u003eCoverage rates\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupergrip\u003c\/strong\u003e — all substrates: approx. 0.2–0.3 kg\/m² (≈66 m² per tub)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Prime\u003c\/strong\u003e — all substrates: approx. 0.15–0.25 kg\/m² (≈40–65 m² per tub)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIM Primer\u003c\/strong\u003e — all substrates: approx. 0.15–0.25 kg\/m² (≈40–65 m² per tub)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFull figures for every product: \u003ca href=\"\/en-us\/pages\/intelligent-membranes-application-coverage-rates\" title=\"Application and coverage rates\"\u003eapplication \u0026amp; coverage rates\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"lime-prime-10kg","title":"Lime Prime (10kg) - Spray \/ Roller Applied Prime For Use On Lime Based Products","description":"\u003cp\u003eLime Prime is a waterborne primer, applied to porous and less cohesive substrates, before the application of waterborne dispersion coatings. The use of this primer will consolidate the substrate, improve the adhesion of coatings on difficult substrates, and reduce the risk of surface defects. Typically used on older, dusty substrates and porous substrates like concrete bricks, calcium silicate stone, and renders (stucco).\u003cbr\u003e\u003cbr\u003eOn retrofit work, such as \u003ca href=\"\/en-us\/blogs\/news\/builder-forgot-the-vapour-control-layer-how-to-fix-it\" title=\"Builder Forgot the Vapor Control Layer? How to Fix It\"\u003efixing a forgotten vapor control layer\u003c\/a\u003e, Lime Prime is the ideal first step on bare, porous or lime substrates. It consolidates the surface so a liquid airtight membrane such as Passive Purple or Airtight White bonds reliably, helping you restore airtightness to a BBA-approved, building-control-ready standard.\u003c\/p\u003e\n\u003cdiv style=\"border-top: 2px solid #b5985a; margin-top: 28px; padding-top: 18px;\"\u003e\n\u003ch2 style=\"color: #4a1a6e;\"\u003eRelated Guides\u003c\/h2\u003e\n\u003cp\u003eHelpful guides related to this product:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en-us\/blogs\/news\/builder-forgot-the-vapour-control-layer-how-to-fix-it\" title=\"Builder Forgot the Vapor Control Layer? How to Fix It\"\u003eBuilder Forgot the Vapor Control Layer? How to Fix It\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-us\/blogs\/case-study\/case-study-enhancing-adhesion-and-airtightness-with-supergrip-primer-in-an-icf-blockwork-build\" title=\"Case Study: Enhancing Adhesion with Supergrip Primer in an ICF \u0026amp; Blockwork Build\"\u003eCase Study: Enhancing Adhesion with Primer in an ICF \u0026amp; Blockwork Build\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-us\/blogs\/educational\/what-is-airtightness-and-why-it-matters-for-net-zero-buildings\" title=\"What is Airtightness (and Why It Matters for Net Zero Buildings)\"\u003eWhat is Airtightness (and Why It Matters for Net Zero Buildings)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Intelligent Membranes","offers":[{"title":"Default Title","offer_id":52608801210708,"sku":"IM\/00LP10","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2104\/7636\/files\/Lime_Prime.png?v=1792503535"},{"product_id":"render-primer-im","title":"Primer IM - Multi Use Primer - Spray\/Roller 10kg","description":"\u003ch2\u003eWhy Choose Primer I.M?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePre-treatment peace of mind\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUsed as a pre treatment before installation of Passive Purple®, Airtight White® \u0026amp; Passive Purple® External. The use of this wall primer will consolidate and close off difficult porous substrates like concrete bricks, calcium silicate stone and lime renders (stucco). The small molecules in it enter deeply into the substrate and once absorbed function to consolidate as well as a primer. You then apply water dispersion coatings over the top.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eHow does it work differently to Lime Prime?\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHas much smaller molecular structure so it’s not to be used on render or porous concrete block because it has no\/little effect. It’s a microemulsion whose small molecular makeup enters deeply into the substrate, so it functions to consolidate as well as prime. Use Primer I.M on dense substrates such as concrete and old lime — surfaces that need consolidation before a coating goes on. For bare, dusty, porous or lime substrates, use \u003ca href=\"\/en-us\/products\/lime-prime-10kg\" title=\"Lime Prime\"\u003eLime Prime\u003c\/a\u003e instead.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eWorks together with our air \u0026amp; vapor control membranes\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDue to the high vapor permeability of Primer I.M, it can accommodate subtle movements (without cracking). It sits on top of substrates and works in perfect unison with our air \u0026amp; vapor control membranes' high tensile elongation values and is a perfect solution for older buildings that move a lot.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003ePrimer I.M. for retrofit\u003c\/h2\u003e\n\u003cp\u003eRetrofit walls are rarely perfect; they are often dense, sealed, previously painted, or moving as the building ages. Primer I.M. is the pre-treatment for these tougher, dense substrates: it consolidates the surface and gives \u003ca href=\"\/en-us\/products\/passive-purple-internal-airtight-vapour-control-paint-11-4kg\" title=\"Passive Purple\"\u003ePassive Purple\u003c\/a\u003e, \u003ca href=\"\/en-us\/products\/airtight-white-membrane-paint\" title=\"Airtight White\"\u003eAirtight White\u003c\/a\u003e and Passive Purple External a sound, high-grab base to bond to. Its high vapor permeability and flexibility let it move with older buildings without cracking, so a retrofit airtight layer stays put and helps deliver a BBA-approved, building-control-ready result. For bare, dusty, porous or lime substrates, reach for \u003ca href=\"\/en-us\/products\/lime-prime-10kg\" title=\"Lime Prime\"\u003eLime Prime; \u003c\/a\u003ebetween them, the two primers cover the full range of retrofit surfaces.\u003c\/p\u003e\n\u003cdiv style=\"border-top: 2px solid #b5985a; margin-top: 28px; padding-top: 18px;\"\u003e\n\u003ch2 style=\"color: #4a1a6e;\"\u003eRelated Guides\u003c\/h2\u003e\n\u003cp\u003eHelpful guides related to this product:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en-us\/blogs\/educational\/priming-dense-substrates-before-airtight-membranes\" title=\"Priming Dense Substrates Before Airtight Membranes\"\u003ePriming Dense Substrates Before Airtight Membranes\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-us\/blogs\/news\/builder-forgot-the-vapour-control-layer-how-to-fix-it\" title=\"Builder Forgot the Vapor Control Layer? How to Fix It\"\u003eBuilder Forgot the Vapor Control Layer? How to Fix It\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-us\/blogs\/case-study\/case-study-enhancing-adhesion-and-airtightness-with-supergrip-primer-in-an-icf-blockwork-build\" title=\"Case Study: Enhancing Adhesion with Supergrip Primer in an ICF \u0026amp; Blockwork Build\"\u003eCase Study: Enhancing Adhesion with Primer in an ICF \u0026amp; Blockwork Build\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-us\/blogs\/educational\/what-is-airtightness-and-why-it-matters-for-net-zero-buildings\" title=\"What is Airtightness (and Why It Matters for Net Zero Buildings)\"\u003eWhat is Airtightness (and Why It Matters for Net Zero Buildings)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Intelligent Membranes","offers":[{"title":"Default Title","offer_id":52608802488660,"sku":"IM\/00PIM10","price":64.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2104\/7636\/files\/Primer_IM.png?v=1792503669"},{"product_id":"supergrip-primer-10kg","title":"SuperGrip Primer (10kg) - Roller applied Primer For Dot \u0026 Dab Adhesion","description":"\u003cp\u003eSuperGrip is a water-based primer designed to provide an extra adhesive key on water-based polymer coatings prior to the application of plaster or plaster-based products.\u003c\/p\u003e\n\u003cp\u003eOnce Passive Purple or Passive Purple External \/ X has dried, simply apply SuperGrip with a roller to give dot-and-dab (adhesive-set drywall) adhesive or plaster the additional key required to adhere to Passive Purple or Passive Purple External \/ X.\u003c\/p\u003e\n\u003cp\u003eMix the product thoroughly using a paddle mixer, then apply evenly with a roller.\u003c\/p\u003e\n\u003cp\u003eSuitable for application to both walls and ceilings.\u003c\/p\u003e\n\u003cdiv style=\"border-top: 2px solid #b5985a; margin-top: 28px; padding-top: 18px;\"\u003e\n\u003ch2 style=\"color: #4a1a6e;\"\u003eRelated Guides\u003c\/h2\u003e\n\u003cp\u003eHelpful guides related to this product:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en-us\/blogs\/case-study\/case-study-enhancing-adhesion-and-airtightness-with-supergrip-primer-in-an-icf-blockwork-build\" title=\"Case Study: Enhancing Adhesion with Supergrip Primer in an ICF \u0026amp; Blockwork Build\"\u003eCase Study: Enhancing Adhesion with Supergrip Primer in an ICF \u0026amp; Blockwork Build\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-us\/blogs\/educational\/what-is-airtightness-and-why-it-matters-for-net-zero-buildings\" title=\"What is Airtightness (and Why It Matters for Net Zero Buildings)\"\u003eWhat is Airtightness (and Why It Matters for Net Zero Buildings)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Intelligent Membranes","offers":[{"title":"Default Title","offer_id":52608802947412,"sku":"IM\/00SG10","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2104\/7636\/files\/SuperGrip_1.png?v=1792504045"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2104\/7636\/collections\/new_tub_primer_im.png?v=1793269428","url":"https:\/\/intelligentmembranes.com\/en-us\/collections\/primers.oembed","provider":"Intelligent Membranes","version":"1.0","type":"link"}